The final step of implementing your cases on your website is creating journeys. This is the trickiest part and requires you to focus in order to launch them correctly. Follow this in-depth article step by step to successfully launch your own journeys.
When adding an element to your website, the first thing you’ll have to do is log in to your dashboard, go to Journeys and add journey.
Once you have selected the Add journey button, you’ll see the following screen:
A persona is a character based on actual target demographic groups of your website. You can create your own persona in the first step of the journey builder.
There are 4 different condition types that could apply to your customer. Selecting the right conditions, gives you the opportunity to exclude customers who are not part of your target audience.
Our journey builder enables you to divide your target audience based on the browser they use to visit your website. You can filter your persona on one specific browser or pick up to 6 different browsers.
This condition enables you to target visitors that use a specific device to visit your website. You could for instance only show a pop-up to visitors who are using a tablet or desktop and exclude phone users because of the different user experience on a smaller screen.
Select ‘needs to have every tag’ if you want to narrow your persona down based on multiple keywords. If you, however, wish to include everyone that matches either one of the keywords in your tags, it’s better to select the ‘needs to have one of the tags’ option.
Once you’ve chosen between the two options you can start to fill in the keywords.
You are able to select whether you want to reach out to returning visitors or first time visitors. This can be useful if you want new customers to subscribe to a newsletter or if you want to give returning customers the latest updates.
After completing the first two steps you can start to build your journey with actions and conditions that will get triggered in different ways.
There are 4 key elements when building your journey. Let’s dive into each one of them:
Actions give you the option to tell your website what to do:
Conditions allow you to decide when your website has to show a specific case to a persona:
A/B testing enables you to show a percentage of the persona a specific action. This option allows you to test what version works best.
The converted condition enables you to target a visitor who ‘has’ or ‘has not’ performed a certain conversion on your website.
The month condition allows you to only show a case in a specific month and build another journey for all the other months.
URL parameters could be used to target visitors who have a certaintag in their hyperlink. This practice is often used to differentiate peoplewho come to your website through social media channels.
Triggers allow you to decide what causes a certain action to perform:
Once you’ve created your complete journey, you’re ready to publish it.