Do you collect very few email addresses for your job alert and do you feel like your job alerts don’t reach their full potential and you’re missing out on a lot of potential candidates?
The problem nowadays is that visitors need to complete a long form of questions with a lot of info. They need to give their email address, interests, location, name… Once they have provided this, the website will be able to send them relevant emails with the right job openings. This process is quite outdated and takes too much time. Especially because of the short attention span visitors have nowadays.
Another issue about the form is that applicants very often don’t exactly know what job they’re looking for. This often results in them not completing the registration and thus not signing up for your job alerts.
Job alerts definitely still have their use and aren’t outdated. There is a way to optimize them and be more relevant. The best thing is that you don't always need any technical knowledge.
Let’s find out how you can collect more email addresses and send your visitors the most relevant job openings.
1. Analyze behavior
The first step towards creating the job alert of the future is to analyze the visitor behavior. It’s very important to find out everything about your visitors like their interests, location, job type and contract type.
2. Collect your fuel
The cool thing about step two is that it doesn’t ask much from your visitors but it will give you everything you need to complete your job alerts. The fuel that will drive the second part of your strategy is your visitors' email addresses.
You can easily collect these by implementing a pop-up that will ask for their email address. Never ask for it straight away but create some buzz around it. Add something like: “Can’t find what you’re looking for at the moment? No worries, leave your email address and we’ll send you updates about your dream job.”, this has a completely different tone than telling them “Leave your email address here”.
A pop-up that only asks for an email address will hold fewer people back from signing up than having to complete a long form because it is much easier to do and it doesn't take too much of their time.
It's important to choose the right moment to trigger the pop-up. There are different options for this. One possible trigger could be when the visitors have exit intent. This means that they will get to see the pop-up when they are about to leave the website. Other possible triggers could be the time they spend on the site, the number of page views…
The best thing about collecting the email addresses through your website is that they will automatically be linked to the online behavior the visitor has shown on your page.
3. Start winning
The final step is where it all comes together and you’ll start winning. Linking all the data from step one to all the email addresses you collected in step two is going to kickstart your gold mining.
Since you know what behavior the subscriber showed on the website and which email address is linked to it, you have everything you need. Work your magic and send out your future job alerts to your subscribers.
As a result there will be more created job alerts and a higher click-through rate. 26% of your visitors will tend to click through to the relevant jobs on your website.
The system will constantly update itself with your visitors’ latest data. It will notice when the subscribers starts looking for other jobs, different contract types, etc. If it senses a change, it will not only update the data but the job alert criteria as well.
Giving your visitors tailor-made job alerts without asking too much of their time is the next big step that could grow your recruitment company. Be relevant to your audience and make sure you give them exactly what they need.