Are you having a hard time fully understanding your website visitors and how they are browsing your website?
The data of how people react to your website is all you need to make good conclusions for optimising conversion before launching marketing campaigns. This analytics dashboard often looks like a big mess and you probably think it’s too complicated. That is why you need a user friendly analytics tool to help make the right analysis.
Here are some analytics tools that help you understand what your visitors do and are looking for on your website. It’s important to have this information so you can act upon it. F.A. When people are on your website but they aren’t converting, counsel your analytics tool and see where they leave the site and why.
Oribi visualises your analytics the best. Every marketer can easily take conclusions out of the analytics reports. Analytics is for analysts oribi is for everyone.
Oribi helps everyone to achieve faster data and make smarter data-driven conclusions. Oribi also focuses on a great user experience to avoid the need for reports and the help of analysts.
Oribi automatically collects 100% of your website events and conversions, without the need to manually define them or make code changes. Oribi will track every change on your site and will label it as a new event and automatically track all the results.
Who is it for?
Oribi is basically for any marketer who wishes to focus on getting better marketing results, without relying on developers or analysts.
You can try Oribi for free for 7 days. During this period, you can schedule a session with Oribi's conversion specialist, which will help you identify your main optimization opportunities.
You can then purchase one of Oribi's packages, which start from $300/month and come in 3 varieties: business, e-commerce, and agency plans. Business plans start from $300/month, e-commerce plans from $400/month, and agency plans from $600/month and will go up based on pageviews/month.
Tableau is a powerful and fast growing data visualization tool with the focus on good user experience. It shows you the data in a very simple dashboard, what makes it easier to use and analyse.
Because of the easy to use dashboards and worksheets, the data that is created using Tableau can be understood by professionals at any level in an organization. It even allows a non-technical user to create a customised dashboard.
Tableau focuses on its best features being data blending, real time analysis, collaboration of data.
The tool is compatible to all sectors and industries, which causes a variety of customers.
Google analytics is probably the most known analytics tool of them all. It shows analytics dashboards for your website and blogs, straight from the horse's mouth (Google) . Because it’s a part of google, the only thing you need to fill in to gain access to your analytics is your domain name or URL and add the tracking code to the website.
Analytics is also a part of the broader Google Marketing Platform, which makes it easy to tie all of your marketing efforts together.
Who is it for?
Google Analytics fits any marketer who want to track the traffic his marketing efforts are generating. If events, conversions, growth or sales are your main focus, Google Analytics will not be enough for you, and you’ll probably get better results with one of the events based tools mentioned above.
Google analytics has a completely free version with a lot of features, this will not be enough for huge enterprises. That’s why GA also has an enterprise subscription, which is about 100.000$ a year and enables increased data analysis abilities with full support from Google.
Hotjar is mostly a heat map tool, but it has analytics features. They focus on conversion funnel analysis, registration forms, polls and surveys.
The heatmaps is a really cool feature and it gives you a lot of information about where your visitors are looking on and interacting with your website. From mouse-overs, scrolls and clicks.It’s used to improve user experience but also help your conversion rate.
Who is it for?
Hotjar is made for marketers to increase their conversion rates on the website. But also for UX designers to make the website easy to navigate through.
Hotjar Business starts at 99$/ month for 0- 50.000 pageviews a day. When you are between 50.000 and 120.000 pageviews a day it’s 189$/month. It keeps going up based on your pageviews a day.
By implementing one of these tools with your website, you will be able to see what your customers are looking for, where they are coming from, how they interact with your website and many other things. This information will help you understand who your customers are and what their needs are.
In our next blog we will recommend you tools who help you keep all this information centralised and convert them into marketing campaigns.